Homero was commissioned to develop the brand identity for a new bar in downtown Monterrey. The bar owner, and the investors and owners, aimed to create a novel concept for bars in Northern Mexico, with a primary focus on hospitality.
The result of the work gave the interior of the bar a post-industrial feeling combined with a clean, modern, pop aesthetic. Homero made
the brand identity and collaborated with the interior designer Jesus 4lonso to materialize the space. The bar received recognition as one of the 50 best discovery of bars by William Reed and also one of the 30 best bars in Mexico by Shaker Awards.
the brand identity and collaborated with the interior designer Jesus 4lonso to materialize the space. The bar received recognition as one of the 50 best discovery of bars by William Reed and also one of the 30 best bars in Mexico by Shaker Awards.
Vini the bar is located in the central district of the city, a casual and trendy spot.
The scope of this project included art direction, creative direction, interior design, spatial design, brand identity, content for social media, furniture, research, and graphic design, to name a few. Currently, the bar has won national awards and has also been recognized as one of the 50 best bar
Special thanks to all the friends and designers I have collaborated with over the years; your support and friendship is invaluable. Special thanks to all the Vini the Bar crew.
Collaboration
Designers Carla Morales, Karla de la Garza, Jesus 4lonso
Photos: Sam Takataka
Designers Carla Morales, Karla de la Garza, Jesus 4lonso
Photos: Sam Takataka
